In the world of The Bold and the Beautiful, names are more than labels—they are legacies. Few surnames carry as much weight, history, and emotional power as Logan. So when Brooke Logan discovers that her sister Katie has launched a new fashion company bearing that very name, the fallout is nothing short of explosive. What begins as a shocking headline quickly ignites one of the most emotionally charged family battles the series has seen in years, pitting sister against sister in a war fueled by pride, resentment, and a desperate need for control.

Brooke Logan is blindsided by the discovery. What should have been a routine scan of industry news turns into a moment of white-hot rage when she sees it: Katie’s new fashion venture, boldly branded with the name “Logan.” To Brooke, the name isn’t just a shared surname—it’s a brand she spent decades building. Logan represents her blood, sweat, ambition, and survival in an industry that chews people up and spits them out. Seeing it used without her consent feels like an unforgivable betrayal.

The reaction is instant and visceral. Brooke doesn’t hesitate. She confronts Katie head-on, her fury barely contained, demanding that the name be dropped immediately. In Brooke’s eyes, Logan has always been synonymous with her identity in fashion. It’s the name that opened doors, commanded respect, and symbolized her rise to power. For someone else—especially her own sister—to use it feels like theft. Worse, it feels intentional.

But Katie Logan is no longer the quiet, accommodating sister willing to step aside. Calm but unwavering, she refuses to back down. She reminds Brooke of an uncomfortable truth: Logan is her name, too. She insists she has every right to use it, particularly now that Brooke is no longer the untouchable force she once was at Forrester Creations. Katie’s confidence rattles Brooke, signaling a shift in their long-standing dynamic.

What starts as a branding dispute quickly spirals into something far more personal. Years of buried resentment erupt as both sisters unleash accusations that have been simmering beneath the surface. Brooke accuses Katie of riding her coattails, of deliberately undermining her influence at a time when Brooke’s power is already under scrutiny. Katie fires back with painful honesty, calling out a lifetime spent living in Brooke’s shadow—always expected to support, sacrifice, and step aside when Brooke demanded center stage.

Neither woman is willing to concede an inch. And it becomes painfully clear that this battle isn’t really about a company name. It’s about identity, power, and a rivalry that never truly healed.

As emotions escalate, the conflict moves beyond family arguments and into dangerous legal territory. Brooke threatens to sue, convinced that she can reclaim exclusive rights to the Logan name. For years, she’s believed the brand belongs to her by default—earned through hard work and cultural recognition if not paperwork. But Katie is ready.

In a stunning turn, Katie reveals she’s done her homework. According to her research, the Logan trademark hasn’t been actively protected or renewed under Brooke’s control for years. Legally, Katie argues, the name is fair game. Her company’s legal team stands ready to defend her right to use it, and she dares Brooke to prove otherwise.

For the first time, it looks like Brooke may have underestimated her sister. Katie moves forward publicly, proudly displaying the Logan name across marketing materials and fashion previews. Industry insiders take notice, whispering that Brooke Logan may have finally lost her grip—not just on the name, but on the influence she once wielded effortlessly. The humiliation cuts deep. For Brooke, this isn’t just a professional setback; it’s a symbolic stripping away of everything she believes defines her.

But Brooke Logan doesn’t stay down for long.

Behind the scenes, she makes a bold and unexpected move. Quietly leveraging her remaining industry connections, Brooke digs deep into her past—into old contracts, intellectual property filings, and personal brand assets that most people would have forgotten. What she uncovers is a legal loophole that changes everything.

While the Logan name may no longer be tied directly to Forrester Creations, Brooke realizes it can be reclaimed through a strategic acquisition linked to her personal brand and prior filings. Acting with ruthless precision, she moves fast—faster than Katie’s legal team anticipates. Before anyone can react, Brooke secures the rights, effectively locking down the Logan name once again.

The fallout is immediate and devastating.

Katie is stunned when she receives official notice demanding she cease using the Logan name entirely. The confidence she once displayed evaporates as reality sets in. Brooke has outmaneuvered her at the last possible moment. Forced to halt branding, pull marketing materials, and begin the costly process of rebranding, Katie realizes she hasn’t just lost a legal battle—she’s lost a symbolic war.

Brooke emerges victorious, reclaiming the name that has defined her for decades. Yet the win is far from clean. While she has secured her legacy on paper, the emotional damage between the Logan sisters may be irreversible. The fight has reopened wounds that go far deeper than business, exposing fractures rooted in years of imbalance, jealousy, and unspoken pain.

Was Brooke justified in fighting so ruthlessly to reclaim the Logan name she believes she earned? Or did she cross a line, choosing pride and control over family, permanently destroying her relationship with Katie?

As The Bold and the Beautiful continues to explore the cost of ambition and the fragile line between legacy and obsession, one thing is certain: the Logan name may be back in Brooke’s hands—but the price she paid could haunt her for years to come.