Emmerdale ‘showing contempt for viewers’ rage fans over incidental music

Emmerdale has never been afraid to evolve, but its latest stylistic experiment has ignited a fierce debate among viewers — and at the centre of the storm is one unexpected element: music.

A bold stylistic shift sparks backlash

In recent weeks, the long-running ITV soap has noticeably leaned into incidental music to underline its most dramatic moments. Traditionally, Emmerdale has relied on dialogue, performance, and silence to convey emotion, reserving music largely for opening titles or closing credits. This restrained approach has long been part of the show’s DNA, grounding even its most explosive storylines in social realism.

That balance, however, appears to be shifting.

Following the ambitious crossover episodes set in Corriedale and a run of heightened flashback sequences, viewers have become increasingly aware of music being layered directly over scenes — sometimes swelling, sometimes ominous, and sometimes unmistakably theatrical. For some, it’s a welcome evolution. For others, it’s a step too far.

The tipping point came this week during the long-anticipated confrontation involving Graham Foster, Kim Tate, and Joe Tate — a trio whose shared history already carries enormous emotional weight.

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When drama meets opera

Graham’s return to Home Farm should, by all accounts, have been a triumph of tension. Years of buried secrets, fractured loyalties, and unresolved trauma collided as he came face-to-face with Kim and Joe. The performances were measured, the dialogue sharp, and the stakes unmistakably high.

But what truly caught viewers’ attention was the soundtrack.

As Graham crossed the threshold, Kim’s signature operatic music rose in the background, building steadily toward a crescendo. The effect was unapologetically bold — almost operatic in tone — transforming the scene into something closer to a cinematic showdown than a traditional soap confrontation. Later, as Graham was arrested and led away, the music surged once more, bleeding directly into the end credits.

For some fans, the moment landed perfectly. The heightened score underscored the melodrama of a character literally stepping back into a life that had buried him. It was camp, theatrical, and knowingly extravagant — and to a section of the audience, it worked brilliantly.

Others, however, were far less forgiving.

“It shows contempt for viewers”

Online reaction was swift and intense. A lengthy Reddit thread quickly gained traction, with fans accusing the show of abandoning its roots in favour of spectacle.

One viewer wrote that the music felt “Hollyoaks-esque,” adding that they had hoped it was merely a temporary flourish tied to the Corriedale episodes. “Is anyone else finding it incredibly irritating?” they asked — a sentiment echoed by dozens of replies.

Another fan argued that the soundtrack stripped scenes of their realism. “It’s like they’re wringing out any remaining authenticity,” they commented, suggesting the emotional cues were now being spoon-fed rather than earned.

Perhaps the most damning criticism accused the show of underestimating its audience. “It shows contempt for viewers,” one post read. “As if we’re too thick to understand what emotions we should be feeling without being told by music.”

Others warned that long-time fans were being pushed away. “It’s unnecessary,” one wrote. “The producers need to remember this is a soap, not a cinematic blockbuster.” Another added that the actors’ performances were more than strong enough on their own, calling the music an unwelcome distraction rather than an enhancement.

On X (formerly Twitter), the mood was no gentler. Viewers complained of headaches, immersion being broken, and even threatened to stop watching if the approach became permanent. “Great episode,” one post read, “but lose the music — it’s not needed.”

Not everyone is complaining

Yet for every angry post, there was a counter-argument.

Some fans defended the show’s willingness to experiment, arguing that soaps must evolve to survive in an increasingly competitive television landscape. “I’ll never understand why people complain every time a soap tries to be creative,” one viewer wrote, praising the use of intense background music to heighten emotion.

Others pointed out that television itself has changed. With streaming dramas and high-budget serials setting new expectations, the line between soap and prestige drama has blurred. In that context, Emmerdale’s flirtation with cinematic techniques could be seen not as betrayal, but adaptation.

Indeed, there are moments where the music has arguably enhanced the storytelling. The black-and-white flashbacks to Ray’s murder, for example, gained an eerie, almost noir quality through their sombre scoring. Similarly, Paddy’s desperate decision to lock Bear away “for his own safety” carried an added layer of tragedy when underscored by a mournful score.

A question of trust

At the heart of the controversy lies a deeper issue: trust.

For decades, Emmerdale has trusted its audience to read between the lines — to feel tension in silence, to sense danger in a pause, and to interpret emotion through performance rather than instruction. Music changes that dynamic. Used sparingly, it can elevate a scene. Used too often, critics argue, it risks diluting the subtlety that once defined the show.

The Graham, Kim, and Joe scenes crystallised that anxiety. These are characters with immense shared history, portrayed by actors capable of carrying entire episodes on nuance alone. For some viewers, adding a swelling soundtrack felt like gilding the lily.

For others, it was a thrilling reminder that Emmerdale can still surprise.

Where does Emmerdale go from here?

ITV has yet to comment on the backlash, and it remains unclear whether the increased use of incidental music is a permanent creative shift or a short-term experiment tied to specific story arcs. What is clear is that the response has been loud enough to be noticed.

Soaps occupy a unique space in television: intimate yet expansive, familiar yet ever-changing. Push too hard against tradition, and you risk alienating loyal viewers. Refuse to evolve, and you risk stagnation.

As Emmerdale continues to test the boundaries of its own style, the question remains open. Is this bold musical direction a fresh layer of drama — or an unnecessary distraction from what the show already does best?

For now, the village is divided. And perhaps that, in itself, is proof that Emmerdale still knows how to get people talking.